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Email and Content Specialist
Email and Content SpecialistAtlanta, Georgia
Contract Opportunity
What are we looking for?
An experienced Email Marketing Specialist to be responsible for creating emails and content for multiple lines of business. This will include coding/content development as well as project management in sync with the line of businesses annual goals, events, and email calendar.
The ideal Email & Content Specialist will have a good understanding of email marketing principles, email design best practices and experience working with email marketing tools.
How will you make an impact?
- Support all digital/email marketing campaigns for business line initiatives and on-going marketing support
- Work with marketing/Automation Specialists to understand the line of business objectives, develop and execute email content for campaigns
- Participate in key business meetings, providing timely status updates
- Research, inform and educate internal clients about best practices around digital marketing
- Write and develop content in line with best practices, company guidelines and campaign needs
- Salesforce Marketing Cloud experience
- Marketing principles and practices with emphasis on digital/email
- Principles for crafting marketing copy for emails and landing pages
- Ability to develop integrated marketing strategies and provide creative direction
- Ability to influence concepts and ideas to business lines
- Excellent project management skills
- Function proficiently in Microsoft Office (Word, Excel, PowerPoint)
- Expertise in designing and coding of HTML/CSS responsive/mobile-friendly emails for production use
- High graphic design skills, knowledge of web design principles
- Bachelor’s Degree in Marketing or business-related field